We’ve all been there — your client loves their gallery, gushes over the moments you captured… and then skips over the album. You say they’re available but no one bites. It can be disheartening, especially when you know how meaningful they are. And the same goes for other products! But here’s the thing: if your pricing page only mentions “albums available” without any visuals, story, or context, it’s completely understandable that clients pass them by. They’re not saying no to the album—they just haven’t been given a reason to say To View More >>

Previous |  Contents | Next Download the eBook Our brand isn’t a look but a promise kept — not what we say but what we do. Value Imagine if you said, “I want you to pay me what you think I’m worth.” Most people would imagine themselves out of business. We need to tell our clients what we’re worth, and live up to our rhetoric. What is the value of your work to people who don’t know you, or how much they should be paying? The value of a compelling and authentic brand is that it tells people the price of entry and helps them see it’s To View More >>

It's time to celebrate with Studio Samples! Last Friday we launched one of the  biggest updates  in years to our album pricing — and we loved the response to our "unbundling". So to celebrate here's the first of two special offers… Many of you used the lockdown period to rejig your business plans and market offering, which meant — surprise! — lots of requests for another sample sale. We had to hold off while we worked through the repricing, but with that behind us we can go ahead.  All samples — including albums, To View More >>

© 2016 Gregory Georges © 2016 Gregory Georges In my short life I've listened to music played on 7″ and 12″ vinyl records, reel-to-reel tapes, 4-track tapes, 8-track tapes, compact cassettes, CDs, digital audio tapes, DVDs, Blu-ray discs, streaming-music services, and many digital audio formats. With each media came a new player, destined to become outdated and therefore inaccessible. There are lessons in that for photographers… A personal story about media loss, and the pain it causes Earlier this year my wife and I emptied the house where she grew To View More >>

Our friends in the northern hemisphere may find it hard to imagine the festive season without snow, hot cocoa, and a warm fireplace, but in Auckland, New Zealand, where we're based, Christmas day is more likely to be beach adventures and a barbeque. We spoke to Rakesh Kesha about what makes a New Zealand summer, and our unique festive season, so special. Piha, Auckland. Piha, Auckland. Do you have a favourite or secret go-to spot in NZ? "My favourite weekend spot would be Karekare, on Auckland’s west coast. Geographically it's pretty isolated, so unlike its To View More >>